BANGLADESH INSTITUTE OF INTERNATIONAL AND STRATEGIC STUDIES

INTERNATIONAL MARKET ENTRY: RECOMMENDATIONS ON BUYER-SELLER LINKAGE CREATION

Author: Altaf Jalil

DOI Link: https://www.doi.org/ BIISSj2003v24n4a5

ABSTRACT

This paper addresses issues and makes recommendations with regard to certain institutional support mechanisms for creation of buyer-seller linkages in export management. In particular, the article looks at trade fairs, trade missions. and overseas commercial representation, as well as the role of catalysts, chambers. and exporters' associations in promoting exports. Based on analysis of theoretical materials and in-depth interviews, a strategic framework is proposed for improving the delivery capability of buyer-seller linkage creation functions in the Bangladesh context.